Shadi Manna
Technical Skills
- WooCommerce Solution Architecture
- Carrier & Payment Integrations
- Technical Scoping & Estimates
- Plugin Product Strategy
- A/B Testing & Web Analytics
- Client & Partner Relationships
About Shadi Manna
Shadi founded Progressus in 2013, two years after he was first introduced to WooCommerce. He no longer writes production code, but he stays deeply technical: he scopes every project, shapes the architecture and remains the client’s technical counterpart from the first call to launch. On WordPress.org he is listed as an author of eight plugins, including the DHL and PostNL integrations for WooCommerce.
Shadi started out as a software developer at HP’s Indigo division, building the user interface and print-queue server for HP Indigo digital presses. At Vistaprint he analyzed A/B split tests and automated the process of stopping losing tests early, saving the company over $1M. He went on to co-found the online print company Oasisprint as CTO, raising €600K in funding, and later taught Web Analytics at Toulouse Business School in Barcelona.
Clients tend to mention him by name. PostNL’s testimonial singles him out, and his easygoing manner is a big part of why projects run smoothly. Shadi lives in Barcelona with his family, including two young daughters. Off the clock he plays basketball, where his competitive streak won’t let younger players run circles around him, even when it costs him the occasional minor injury.
Articles
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WooCommerce Gift Certificate: Step-by-Step Guide to Selling Gift Cards in Your Store
Key Takeaways Note: WooCommerce’s official extension supports digital only; physical cards need third-party solutions Introduction to WooCommerce Gift Certificates A WooCommerce…
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Download WooCommerce: Technical Guide for Developers and Store Owners
What Is WooCommerce? WooCommerce is an open-source ecommerce plugin for WordPress, maintained by Woo (a subsidiary of Automattic) and a…
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WooCommerce Customer Service: How to Build, Integrate, and Scale Support for Your Store
Running a WooCommerce store successfully goes beyond listing products and processing orders. At scale, customer service becomes a critical differentiator—directly…
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WooCommerce Membership: Complete Guide to Building a Members-Only Store
What Is WooCommerce Membership & Why It Matters in 2026 WooCommerce Memberships lets you restrict content and products so only…
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WordPress Unit Testing: Complete Guide for Plugin and Theme Developers
Introduction WordPress unit testing provides developers with automated verification of code functionality through PHPUnit, enabling faster debugging, improved code quality,…
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Master WooCommerce Tutorial: A Step-by-Step Guide to Launch Your Online Store
Need a WooCommerce tutorial to launch your online store? You’re in the right place. This guide will walk you through…
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WooCommerce Website Hosting: Complete Guide to Choosing the Best Woo Hosting in 2025
Introduction: What is WooCommerce Website Hosting and Why It Matters WooCommerce website hosting is specialized web hosting designed specifically for…
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Key Features of the WooCommerce NetSuite Integration Plugin
The official WooCommerce NetSuite Integration plugin is a dedicated app designed to connect your WooCommerce store with your NetSuite account…
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How to Manage WP GitHub: A Simple Guide
Want better control over your WordPress site? Integrating WP with GitHub offers powerful version control and collaboration capabilities, making it…